This week, fashion brand Hollister of the University reported a first quarter loss of $ 26.8 million in the 13 weeks ended May 2, 2009 decreased 24% to $ 612.1 million in sales of company-wide Abercrombie . Store sales was 30% down. Total consumer sales fell 21 percent to $ 49.1 million. Net sales of Hollister of $ 264.7 million was a 26% decrease.
HollisterThe gross profit margin for the quarter, was 63.3%, up 350 basis points lower than the first quarter of last year. Lower gross profit margin was due to higher mark-down rate for the Hollister outlet first quarter of this year.
Before as a percentage of sales, to take a non-cash impairment charge to be determined in relation to the strategic review of the RUEHL business currently in consideration, logistics and cost stores, rose to 55.8% from 42.7%.
General and administrative expenses for the quarter marketing, the first, was $ 89.5 million compared to $ 104.7 million during the same period last year. The decrease in marketing, benefits and employee compensation, travel, reduce costs related to marketing and external services is included.
Chairman of the Board of Hollister Mike Jeffries, Chief Executive Officer and (CEO), said: In a harsh economic environment was a difficult one for us obviously, and consumers “first quarter .. continue to show reluctance to spend on premium hollister outlet uk brands; we I we ever, we believe that this is a temporary phenomenon in a row, but a clear improvement to appear, we conservative to maintain the cash you’ll be a year transitional for us, defend our hollister sale brand, dictation price consciousness I this year the shopping habits unlike anything you’ve seen will approach the current situation and way of thinking by pursuing opportunities for international growth of our, and. to focus their efforts on laying the foundation for prosperity and long-term success of the Company ”
At the end of the first quarter, the hollister uk Company operated 350 stores Hollister stores, 209 Hollister stores, 507 Hollister Co. stores, 29 RUEHL stores and 16 Gilly Hicks in the United States. The Company also operates three Hollister stores, three Abercrombie stores, Hollister Co., 5 stores in Canada, and three Hollister Co. stores and one Hollister store in the UK. A website of e-commerce in www.abercrombie.com, we www.gillyhicks.com www.abercrombiekids.com, www.hollisterco.com, and www.ruehl.com.