Venturing into a clothes shop beloved teenagers can often be like entering a different world and experience of adults, it is bewildering that dragged hollister American fashion chain.
These stores are so dark, parents have complained stumble table, met fellow consumers, and can not see any clothes.
The brand is expanding throughout the country, but one of its newest store in Birmingham, Bullring Centre, hollister uk attracted a dissatisfied customer flow, including a mother who lost her daughter, because it was so dark.
Hollister, while the market itself for 14-18 year-olds, is an off-shoot of the Abercrombie & Fitch brand, set the lighting low to create a “club-like environment” complete with ear splittingly loud music.
Linda Watson, aged 51, a mother from Sutton Coldfield, hollister unable to find her teenage daughter. “I went to look at other places, I just could not find her, I turned around, because it was so dark I had to stand up and give her a call,” she said.
Another clerk said Linda Peach, from Litchfield, staff, complained:. “When I was there it felt like I had vertigo I’ve never seen any place there is so much light is so dark I thought I was in a nightclub. when we walked in I was holding my daughter said, ‘do not miss me. “
Younger shoppers are not convinced. Du Tao 19 year-old daughter, Charlotte, a student, said: “You can not see the price and you keep running into people or tables.” Jiesihannuo, a 20-year-old Coventry, added: “this is dangerous, where people are hollister outlet uk constantly collide with each other which makes it so confusing: we buy something, and then, when we arrived, until it is a completely different price to what we think. “
Nick Bull, 30, Birmingham, summed up his experience of the store: “I do not see the size, I can not see the price, I can not see, until: I do not see that.”
Birmingham shoppers are not alone as a Facebook group has been established such a name, “Hollister, please turn your lights” and “Welcome to Hollister, like a torch?.”
A spokesman for the company declined to comment, but one worker said:. “It creates an atmosphere that allows you to hollister outlet come and hang out, while looking for some cool clothes, it gives a sense of the type of casino, where people can lost in a club-like environment, people relax and want to spend more. “
Despite the complaints, Hollister is retailing success story. It opened its first UK store in 2008, currently has 22, more surprises for hollister sale. Attractive young man approached on the street become a sales assistant - even though they are described as “models” - and shirtless men employed by the door to greet customers. Shoppers make efforts to make the brand seem more desirable to queue outside.
Mary Portas, retail guru, said she was a fan of the brand, but warned that the store is not “anyone who likes careful hollister uk stores shopping, or those who are dim lighting annoyance.”